Silverback is a Global Bicycle company based in Stuttgart, Germany. Founded in 2004, Silverback develops Award-winning Designs & Race Winning bikes that are sold in 49 countries world-wide. At Silverback ,we have one goal: To apply with Passion and Develop with Innovation, great product at the right price. To Revolutionise the Dynamics of Biking.
Everything we do, Every time we design. This is for the people. This is why we exist.
The promise of BEST IN CLASS
Best-In-Class bicycles for the
Components are meticulously
designed to create
FSS - Full System Synergy
between rider and bike
Our Hi-performance &
Silverback Electric and Micro
Our Corporate Commitment to
Our Omni-channel Retail &
Designed Engineered Bicy cles at the right price while leading the way in the preserving our Planet so we have a place to enjoy our Rides and Adventures
[at the inner Core of my DNA ...] Play the long Game, but break thru with Marginal Gains, aim for a Revolution.
A passionate community of Creators & Solvers coming together with one mission: Creating new solutions & products for a new generation.
We strive to bring together human ingenuity, laser-like focus and our industry experience with the latest technology to make something special.
We never stop Evolving & Creating. We are the brand for the People and the Planet - We’ll accelerate our Transformation programme to sustainable designs, in vesting in emerging technologies & thinking. We Committed to Build what’s Next!
BEST IN CLASS
RELENTLESS IMPROVEMENT THAT
PRODUCT - PEOPLE-
MAKE THE CUSTOMER THE CENTER OF HIS
INNOVATION BY DESIGN
MAKE A DIFFERENCE - DESIGN &
DEVELOPMENT FOR THE PEOPLE
The Silverback headquarters based in Stuttgart, Germany is the central hub for the designs, development and ownership of the brand. The centre contains a state-of-the-art cineplex, an Advanced Riding Dynamic Studio, an ultra modern factory that boast not only all of the Silverback models but also a photography studio, interactive media screens and a technologically advanced lab where the bikes are assembled and specifications are calculated to the scientific right fit for rider.
Silverback GmbH is a Stuttgart (Germany) based global bicycle company selling to over 49 countries.
The Silverback Germany Assembly lab makes sure each bicycle, irrelevant of price, is assembled and checked by a single professional mechanic with the aim of delivering a holistic ‘masterpiece’ to the rider.
At Silverback technologies, our goal: To apply with Passion and Develop with Innovation, great product at the right price. To Revolutionize the Dynamics of Biking.
Our certified experienced bicycle mechanics are ready for you to click and collect your product in-store.
We are known to be the game-changing company in Advanced Riding Dynamics and our detail passionate team members aim at delivering the best machine for your riding style.
This ranks as one of the best wins amoungst many others on the race circuit.
At the Silverback Lab ,we are committed to a journey of relentless improvement that challenges convention, disrupts markets and delivers powerful competitive advantage.
Out with Yearly collections-In with Progressive Rolling development changes, that will enhance and ensure every platform is always better than the rest- to deliver quantifiable performance advantage if it is not Best In Class, we will address whether it be frame, spec, design or riding dynamics and do rolling changes. We will not change any model that is working.
The BIC Metric or “Best in Class Metric” is how we develop the best possible bike. We believe in delivering the best price/specification/quality ration in the industry
BIC means that Silverback customers get the most desirable technology at an affordable price. These metrics include: frame design, weight, bike finish & aesthetics and specifications all at the right place.
All decisions are based in the science of design, and careful calculations leads us, bike for bike, model for model, to offer the best value proposition than any other band in the world
Silverback is fast becoming a leader on the digital landscape
Our story begins with Deon Retief, whose life is an unequaled example of an entrepreneur, visionary and leader in the cycling industry. He has been enveloped in the bicycle industry since the early 90's, working for well-known bicycle manufacturers and has conducted extensive brand studies worldwide.
Deon Retief who has visited over 500 independent bicycle dealers and sports retailers around the world, decided that he would start the Silverback brand. Despite all odds he would enter the German market in Stuttgart, a breeding ground for world renowned brands like Mercedes and Porsche. Entering the world's toughest market was part of his vision to ensure his brand would evolve into the world's most admired bike brand'.
"I read more than I eat and sleep. Passion does not keep office hours."
- DEON RETIEF CEO. FOUNDER & OWNER