Silverback Technologies GmbH

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Silverback Technologies GmbH
DIALOGUE TO THE FUTURE
WE ARE SILVERBACK

Silverback is a Global Bicycle company based in Stuttgart, Germany. Founded in 2004, Silverback develops Award-winning Designs & Race Winning bikes that are sold in 49 countries world-wide. At Silverback ,we have one goal: To apply with Passion and Develop with Innovation, great product at the right price. To Revolutionise the Dynamics of Biking.

Everything we do, Every time we design. This is for the people. This is why we exist.

The promise of BEST IN CLASS

  • Best-In-Class bicycles for the
    people&the planet.

  • Components are meticulously
    designed to create
    FSS - Full System Synergy
    between rider and bike

  • Superbike Concepts.
    Our Hi-performance &
    Customization Brand

  • Silverback Electric and Micro
    Mobility division

  • Our Corporate Commitment to
    sustainability

  • Our Omni-channel Retail &
    Commerce Hub

SILVERBACK TECHNOLOGIE
GMBH GROUP

OUR PURPOSE

Designed Engineered Bicy cles at the right price while leading the way in the preserving our Planet so we have a place to enjoy our Rides and Adventures

BICYCLES MADE FOR THE PEOPLE AND THE PLANET.

OUR MISSION

[at the inner Core of my DNA ...] Play the long Game, but break thru with Marginal Gains, aim for a Revolution.

A passionate community of Creators & Solvers coming together with one mission: Creating new solutions & products for a new generation.

We strive to bring together human ingenuity, laser-like focus and our industry experience with the latest technology to make something special.

We never stop Evolving & Creating. We are the brand for the People and the Planet - We’ll accelerate our Transformation programme to sustainable designs, in vesting in emerging technologies & thinking. We Committed to Build what’s Next!

OUR VALUES

1.
BEST IN CLASS

2.
RELENTLESS IMPROVEMENT THAT
CHALLENGES CONVENTION

3.
PRODUCT - PEOPLE-
PROCESS

4.
MAKE THE CUSTOMER THE CENTER OF HIS
OWN UNIVERSE

5.
INNOVATION BY DESIGN

6.
MAKE A DIFFERENCE - DESIGN &
DEVELOPMENT FOR THE PEOPLE

THEATRE OF DYNAMICS
STUTTGART GERMANY

The Silverback headquarters based in Stuttgart, Germany is the central hub for the designs, development and ownership of the brand. The centre contains a state-of-the-art cineplex, an Advanced Riding Dynamic Studio, an ultra modern factory that boast not only all of the Silverback models but also a photography studio, interactive media screens and a technologically advanced lab where the bikes are assembled and specifications are calculated to the scientific right fit for rider.

ONE MAN, ONE BIKE, ONE MASTERPIECE

Silverback GmbH is a Stuttgart (Germany) based global bicycle company selling to over 49 countries.

The Silverback Germany Assembly lab makes sure each bicycle, irrelevant of price, is assembled and checked by a single professional mechanic with the aim of delivering a holistic ‘masterpiece’ to the rider.

At Silverback technologies, our goal: To apply with Passion and Develop with Innovation, great product at the right price. To Revolutionize the Dynamics of Biking.

Our certified experienced bicycle mechanics are ready for you to click and collect your product in-store.

We are known to be the game-changing company in Advanced Riding Dynamics and our detail passionate team members aim at delivering the best machine for your riding style.

GLOBAL DESIGN AWARDS
SILVERBACK WINS THE UCI WORLD CUP SWITZERLAND

This ranks as one of the best wins amoungst many others on the race circuit.

Always Better Concept [ABC]

At the Silverback Lab ,we are committed to a journey of relentless improvement that challenges convention, disrupts markets and delivers powerful competitive advantage.

Out with Yearly collections-In with Progressive Rolling development changes, that will enhance and ensure every platform is always better than the rest- to deliver quantifiable performance advantage if it is not Best In Class, we will address whether it be frame, spec, design or riding dynamics and do rolling changes. We will not change any model that is working.

  • longer time to sell existing model as model will not date if kept for longer
  • shorter lead times with factory as full year collection takes longer to execute production
  • always offering best in class bikes
  • keeping to trend
  • always ensuring best riding dynamics.
Read More...

The BIC Metric or “Best in Class Metric” is how we develop the best possible bike. We believe in delivering the best price/specification/quality ration in the industry

BIC means that Silverback customers get the most desirable technology at an affordable price. These metrics include: frame design, weight, bike finish & aesthetics and specifications all at the right place.

All decisions are based in the science of design, and careful calculations leads us, bike for bike, model for model, to offer the best value proposition than any other band in the world

SOCIAL MEDIA STATS

Silverback is fast becoming a leader on the digital landscape

FACTS & FIGURES
  • 2004
  • 3
  • COUNTRIES49
  • HEAD OFFICESTUTTGART, GERMANY
  • 10
  • BORNTOBEFAST
  • SBC (SUPERBIKE CONCEPTS)
  • LIGHTWEIGHT PERFORMANCE BICYCLES
  • SILVERBACK CONNECT MEDIA CENTER
  • 6
  • 9
  • 902 471
  • 60
  • 8
  • 165
  • 1
  • 9
  • 11
  • UCI APPROVED FRAMES
  • ISO APPROVED FRAMES
  • SUSTAINABILITY
  • SOCIAL CAUSES
Read More...
WE DISTRIBUTE TO 49 COUNTRIES
THE FOUNDER

Our story begins with Deon Retief, whose life is an unequaled example of an entrepreneur, visionary and leader in the cycling industry. He has been enveloped in the bicycle industry since the early 90's, working for well-known bicycle manufacturers and has conducted extensive brand studies worldwide.
Deon Retief who has visited over 500 independent bicycle dealers and sports retailers around the world, decided that he would start the Silverback brand. Despite all odds he would enter the German market in Stuttgart, a breeding ground for world renowned brands like Mercedes and Porsche. Entering the world's toughest market was part of his vision to ensure his brand would evolve into the world's most admired bike brand'.

"I read more than I eat and sleep. Passion does not keep office hours."
- DEON RETIEF CEO. FOUNDER & OWNER

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